We've all agonised over choice, and with the myriad of products available in an average online store, your customers are probably doing just that as we speak. All good web store owners know that making those difficult buying decisions a little easier is the fastest way to turn a visitor into a customer, and what better way to do that than with Rubik Integration's latest module for your Zen Cart Store - The Product Compare Module.

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With the Product Compare Module, your customer can line any product up against their other selections in one dedicated page, quickly allowing easy comparison between both attributes and product descriptions. In addition, any comparison that your customer creates can be saved directly to their My Account area for easy retrieval in the future, or shared with their friends via their social network of choice.

For your customer, adding a product to 'Compare' is incredibly straightforward, and simply requires one click from either the product listing, or product description pages. Once your customer decides to see the results of their compare selections, a further click is all that is required to show the dedicated compare page.

SEO Goodness

Our Compare Module comes with SEO goodness built right in, helping you to get more visitors in one easy and continually automated step.

Each 'Compare' that your customer saves to their account area is automatically saved to its own dedicated page on the front end of your store, with the title, meta and H1 tag containing the names of the compared products pre completed. The SEO benefit of this auto generation is immense, with extra pages being continually added to your store without any input from the store administrator. On top of this, the Compare Module also creates it's own general page, where all 'Compares' are stored, again with pre filled meta, title and H1 information. This page is not only useful for SEO purposes, but provides a fun way for your customers to see what other site visitors have been comparing.

What's hot and what's not

From the Zen Cart admin area, it's easy to see all site wide saved compares within the dedicated reporting area, and the number of times the same products have been compared together. This is a great feature, which will help you to see if you need to either do some work on a product description in order to maximise conversions, or to help illuminate the customer's thought and action process before they placed an order.

Screencasts:
Add Comparison
View Comparison